Do Filipinos still go to museums? Why or why not? What do museum goers expect to see and what do they do inside? What are their takeaways?
Ten shrines being handled by the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) attracts a total of 689,000 tourists per year on average or roughly 1,900 tourists per day. A large percentage of the number is comprised of students who flock to museums and shrines during educational field trips. Still some are walk-ins who go to see museums because of their own free will while others go as part of the itinerary of a packaged tour they purchased.
During their limited time inside the museum, they will most likely take pictures and selfies, read a bit on the labels printed on small texts of artifacts or photos displayed. Some will listen to an assigned tour guide if one is available. On their way out, if a souvenir shop can be found, museum goers will be offered items like ref magnets, keychains, mugs, native Filipino household items, wallets, or even pony tails, banana chips, turmeric powder, and other items which are not necessarily related to the theme of the shrine or museum anymore.
How Can Museums Be Improved?
One way that historical museums and shrines can be improved is by utilizing technology. Youth nowadays, or the population in general, are still interested on their roots but history should be presented to them in new and innovative ways.
Augmented Reality is a technology that has been finding its application in different fields including education, medicine, education, and entertainment. This technology is available and can even be adapted at no cost to the government.
Museums can now provide a new experiential attraction such as incorporating Augmented Reality and Virtual Reality in the facilities of museums to create a more compelling visitor experience and which will help museums to get better market attention.
Let’s take a look at the Augmented Reality Museum of Mt. Samat Underground War Museum which launched first part of its offerings on October, 2019.
Visit Mt. Samat National Shrine for this augmented reality experience. Check out the links below for more information.